VW Kingston MK

Client: Wayside Group

The Volkswagen brand concept was developed and enhanced in this integrated facility, the largest in a series of dealerships carried out for this repeat client.

Volkswagen has a prescriptive design code, which was applied to the main showroom. This core brand signature design is amplified and enhanced by our treatment of the attached workshop and sales area. The used car sales are placed in a linear, glazed strip, set in front of the workshops.

This glazed strip is expressed as a screen, complete with oversailing lattice framework. The screen is particularly dramatic at night, when it becomes a light box.

Design Team:


Tags