A new 174 bed 4* hotel with extensive conference facilities in a central location in Birmingham originally built for Hotel La Tour.
Our design played on the client’s black- and- white branding by splitting the bedroom blocks into the two colours. These twin blocks wrap around the triangular site perimeter, culminating in dramatic end elevations, with sharp towers.
A large entrance atrium is set between the two bedroom blocks, providing light, tall bar and restaurant areas. The front entrance is marked by a tall lantern, a dramatic arrival marker for guests.